Don’t get me wrong… I have nothing against wearing nice things that are branded. In fact, I do look forward to wearing some brand items soon.. However… When you spend a lot to wear certain brand names and do not spend as much on building your name into a brand, it will backfire on you sometime in the future.
The owners of the brands you are wearing invested in those names over years and today, they are reaping the benefits of their investments. Be honest with yourself, the way you are living your life, who will wear your name, or use your name or eat your brand name in the future?
Nothing good just happens.
God is big on brand names. In fact, He told Abraham in Genesis 12:3 that He would make His name a Global Brand. This is over 3000 years later and the name Abraham still rings a bell.
This is the simple equation that should help you- Spend more of your resources on what builds you than what you spend on wearing other people’s brands.
You see, when you become a brand, even if you wear low priced products, people will assume it is high priced because of who is wearing it.
When you are not a brand yourself, even when you wear the original, from afar, people might even assume it is fake.
One last thing.
Brand names attract brand names.
I heard once that Nelson Mandela was approached by Gucci and told he will be clothed for the rest of his life if he agrees to wear their brand. He didnt accept.
Instead, he saw a woman make a type of dress he liked and he started wearing it. Today, there are stores in New York that sell that cloth style and its branded Nelson Mandela.
Your brand strength is directly related to the value you deliver.
Do not sit around today watching TV. Work.. Sorry, work hard.. The Grace of God loves working where it finds hard work (1 Corinthians 15:10)
When your personal brand is strong, and you begin drawing value from it, you will be able to buy any brand you desire.
Do not put the cart before the horse. Invest in YOU.. YOU are a Brand!
Tag someone who is already working on their name to encourage them… The hustle will pay!
Written by: Jimi Tewe