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Tag Archives: Entreprenuers

How Digital Marketing Will Benefit Your Business

Here’s how Digital Marketing will benefit your business, Digital marketing is a modern and cost-effective marketing tool. The main benefits of conducting your marketing digitally is the ease with which customer response rates and marketing campaign metrics can be tracked in real-time, giving you ample time to plan future campaigns more effectively.   Maximize Your Social Media Presence Social media is now being treated as just another digital channel, and rightfully so. It is great for brand awareness, increases brand loyalty from your customers, creates ample opportunities for customers to convert and therefore leads to higher conversion rates.         Optimise Your Website Your website is your most important digital asset. It’s the one you own and have the most control over. Your website should be a living, breathing hub that keeps people informed, educated and excited about you oryour business. It should be the place that people know they can come back to, so it is important to keep it updated and interactive.           Crowdsource Your Brand Content Your customers and fans could create many more stories, content, and conversations about your brand than you could ever hope to build or buy on ...

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Make That Dream A Reality… Tokunbo Fasoro

Make That Dream A Reality One very cold morning, in the middle of harmattan when visibility was very poor, I decided to take a walk round my estate.It has been scary walking around for some time since a resident saw a large snake on the road and another saw two of them on his balcony.  However, that morning against all odds I got into my trainers and began to walk; then I got to a road. I could only see the beginning of the road because of the poor visibility and I was afraid to turn into it because it had only a few houses with the other houses still under construction. “Of course, that is a potential snake hide out…” I thought. I also thought of a very big snake somewhere in the middle of the road and I stood there for a while trying to make a decision as to what to do next. Then I decided to take courage and take the first step… then the next one, then I took a third, and I began to see more clearly, the road looked wider and I could move more easily and more confidently with each new step ...

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Great Leaders Are Not Born They Are Made – Tokunbo Fasoro

  Being a great leader is not something that happens over night, you need to work hard at developing that skill.  It is achieved through discipline, hard work and commitment to continuous improvement through experience. So kindly follow, enjoy and share with your friends. Great leaders are not born, they are made. Here are a few rules or habits that can help you develop your leadership skills. They think of others first- It is not about you, but about the other person. Great leadership is always about “How can I serve this person or these people?” They crave for new things- The desire to learn more, the hunger for wisdom; they are open to feedback, new ideas, different opinions and views. They take responsibility- They take responsibility for their actions; they don’t push blame on other people. They listen to their team- Great leaders always listen to their team. Who knows you could learn something from a fool! Besides this will make your team members feel relevant and in turn confide in you. Be an example- Be the type of person you want your team members to become. Be consistent and make firm decisions- Don’t leave things undecided for a ...

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2018 Rolex Awards For Enterprise

Applications are open for the 2018 Rolex Awards for Enterprise with an aim to encourage a spirit of enterprise in individuals around the world by supporting outstanding endeavors in areas that advance human knowledge and well-being. Five Rolex Awards will be offered to Young Leaders, between the ages of 18 and 30 years old, who have a ground-breaking proposal or initiative that will help to expand knowledge of world and improve the quality of life on the planet. Categories Environment Applied Science and Technology Exploration Award Information The five winners will each receive 100,000 Swiss francs, double the amount of prize money previously offered to young Award winners. They will also benefit from worldwide publicity and receive a Rolex chronometer. Eligibility Criteria The 2018 Rolex Awards for Enterprise are open to candidates who are between the ages of 18 and 30 on June 30, 2017. The application must be completed in English. Candidates are allowed to fill in only one application. The candidate should be the person who plays a leading role in the project or the orginization. The 2018 Rolex Awards for Enterprise do not provide scholarships for academic studies. Candidates have a maximum of three weeks to complete ...

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Success is not an Encounter, It’s A Decision

Hey guys, been a while. I heard something from a colleague today that really inspired me and so I decided not to be selfish, I put it together and here we are… I hope you enjoy. The on air personality Ikponmwosa Osakioduwa popularly known as IK battled with dyslexia while growing up, he found it difficult to read and concentrate in the classroom. His father then started to coach him at home for about 3 hours every day which helped to improve his performance at school. IK had always wanted to be an OAP and in fact own his own radio station so he decided to work with one of the top radio stations in Lagos after school. When he got to the radio station, the head of presentation said to him repeatedly“I don’t want to say you are not good” and it baffled IK because it looked to him like the man had already said that he wasn’t good enough,and the head then said to him “you might do well outside Lagos” but guess what happened, IK continued to go to that radio station every day for three months because he knew what he wanted to achieve and he ...

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7 Mistakes Every Job Seeker Should Avoid During an Interview- Tokunbo Fasoro

In the course of interviewing graduates and young people over the years, I have discerned quite a number of things they say/do that serve as red flags during these interviews; a lot of candidates have consequently, lost many job offers. Often times it’s difficult to give the much needed feedback due to reasons such as time constraints and a disinclination to cause offense. Hence, the decision to put this out for youngjob seekers to read, so they canavoid such mistakes: Bad Introduction- From the question ‘Tell me about yourself’, we expect you to sell yourself to us in a few words; talk about yourself and your achievements.Many a time, I can tell who is in and who is probably going to lose it just from the response to this question. In a nut shell, if your first 30 seconds is not great, it has an impact on the rest of the interview. C.V and linked in profile must match with personality- Lots of times, some candidates write half-truths or outright lies. Some lie about their ages, especially if the position has an age limit, forgetting that there would definitely be discrepancies between the claimed age and their primary and secondary ...

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BIE Entrepreneur of the week: Raufu Ayomide Ayishat.

I  am Raufu Ayomide Ayishat, a 24 years old young lady and I am a shoe maker. My sojourn began 6 years ago as a single speck of thought during one of those school vacations where you’re idle. My cousin sat me down and made me see the necessity of picking up a vocation thereby attending a skill acquisition program. My first consideration was make-up, seeing as it was all the rave at the time. However, pointing out the need to stand out, she suggested I go for something else and I ended up picking shoe making.     After 4 weeks of basic and advanced classes, it occurred to me that this is something I could actually do. So I started making slippers and sandals; I would make free shoes for people, usually my friends just to see how it fits. The major challenge I had was getting funds to buy materials and tools; all I had at the time was stipends, yet I would eke out some to successfully make a few pairs of slippers and sandals.   Sometimes, I would walk from Oshodi to Mushin just so I could have enough money to buy the needed materials. ...

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5 Skills To Get You Ahead In 2017

With competition for jobs at an all-time high, and requirements for skills on a constant rise, these are five skills to focus on to get you ahead in 2017. Technology Talented graduates from any of the STEM (science, technology, engineering and math) subjects are increasingly in demand. With more companies are entering into the digital world, a certain level of social media competency is desirable, with coding and data analytics experience being an added plus. Project Management One of the skills that will always be in vogue is being able to adequately manage yourself, your work and projects. The Alison Diploma in Project Management is unsurprisingly one of the most popular courses each year. Teamwork Being able to work as part of a team is one of those soft skills that will always be desirable. Bringing people and skills together effectively brings great results, and employers are always on the lookout for people who can work well with others. Communication If you have amazing ideas, but can’t communicate them effectively with your other team members or clients, they become more or less redundant. Connecting with people well and being able to communicate your ideas, desires and vision can make all ...

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Staying Relevant In An Ever Changing World

We have seen businesses come and go, companies start and fold up, empires rise and fall, in most cases, the reason for their failure is the simple fact that they ran out of clients or couldn’t meet the new demands of their clientele. One constant thing about life is its ever-changing nature. Consequently, people as well as their requirements, desires and ultimately their tastes for items/service will be dynamic. According to Maslow’s hierarchy of needs, man’s basic needs of food, clothing and shelter have remained unchanged throughout the ages. Nevertheless, the needs of individuals vary across the spectrum of the hierarchy of needs. For example, the need for prestige and self actualization may not be important to most people struggling to meet daily needs of food and shelter, so the onus is on you as an entrepreneur to find out what your target clients choose not to do without. Like my husband often says, “Anywhere I go, the first thing I do is ask myself, what are the needs here? What can I do or how can I meet these needs?” This particular drive is what keeps you relevant. Meeting a ‘need’ is completely different from providing a ‘want’. When the stakes are high, people will shun their wants, but in every situation, every human will strive to have his/her needs ...

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“Next Level Definition” Egbutu Nnamdi (Sponsored)

Egbutu Nnamdi manages the business “Next level definition “  a business basically born out of the passion for producing visually stimulating designs and meeting the needs of people around  in that aspect. Nnamdi is also into branding and graphics design which includes logo designs, complimentary cards, wedding cards, customized greeting cards, flyers, newsletters, banners, letter heads,stickers, calendars   portrait drawing and others He had his primary and secondary school in Lagos. He attended Covenant University in Ota Ogun state and obtained a Bsc and Masters in Architecture While he was an undergraduate, he discovered more about himself including his love for graphics, creative designs and artistic drawings. He then began to do handmade greeting cards for Christmas, Valentine and birthdays for interested clients in school and others  during the holidays Graphics designing has become a part and parcel of him, because he does it now reglarly using different softwares on the computer to produce required designs for interested clients such as churches, small and private businesses, hotels etc Next level definition company has done works for different companies including: Dellarch Ltd, Zacchi and Chrome promotions, Azerty Consulting, Twinkly toes photography, Chinaeva ventures, Olive and Almonds (Weaves wigs and more), Honeysuckle cakes,Beij ...

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