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Dare to be different – Tokunbo Fasoro

In order to thrive in today’s market place, its not enough to just do the same things as other companies are doing, we need to think differently to outperform competition. These days there is so much benchmarking, but benchmarking can only bring you up to best practices, it may not move you above your competition. Most people or organizations focus on matching or beating competition and their strategies tend to take similar dimensions. This cannot make you stand out. Thinking differently is a very important skill in your business and it can position you as No1 amongst your competitors, but a poor differentiation strategy might fail making you irrelevant. You need to think outside the box and do something different from what others are doing. For a different strategy in your business, consider what separates you the most from your competitors. The things you do which make your business different might be the way your services are provided, priced or delivered, depending on the business. ‘The following text is used by ‘Think different’ caption of Apple computers” as stated by the book 5 Thinkings to win; authored by Praven Rajpal. “Here is to the crazy ones The misfits. The troublemakers. ...

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