10 Ways to Know If You Have a Great Business Idea

Tokunbo Fasoro business idea

Good Ideas Ready to take on the world of entrepreneurship? In order to find startup success, you need a great business idea. But a winning business idea is more than just something you’re excited about or good at — you have to make sure your idea is actually viable. Business News Daily asked experts how you can tell if your business idea is poised for success. Here are 10 questions to ask yourself before pursuing your business idea Does it solve a problem? Entrepreneur and co-founder of the Web design school The Starter League Mike McGee thinks the best business ideas are those that solve a problem in some way. “If there is a problem that affects you, your friends, family, co-workers, etc., then the chances are high that it affects people you don’t know as well,” McGee said. It’s paying customers who validate an idea and determine which ones have the greatest chance for success, said Wil Schroter, co-founder and CEO of Fundable. “An idea is just an idea until you have a paying customer attached to it,” Schroter said. “Anyone can discredit a simple idea, but no one can discredit paying customers.” What’s your price point? Charlie Harary, founder and partner ...

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How Digital Marketing Will Benefit Your Business

Here’s how Digital Marketing will benefit your business, Digital marketing is a modern and cost-effective marketing tool. The main benefits of conducting your marketing digitally is the ease with which customer response rates and marketing campaign metrics can be tracked in real-time, giving you ample time to plan future campaigns more effectively.   Maximize Your Social Media Presence Social media is now being treated as just another digital channel, and rightfully so. It is great for brand awareness, increases brand loyalty from your customers, creates ample opportunities for customers to convert and therefore leads to higher conversion rates.         Optimise Your Website Your website is your most important digital asset. It’s the one you own and have the most control over. Your website should be a living, breathing hub that keeps people informed, educated and excited about you oryour business. It should be the place that people know they can come back to, so it is important to keep it updated and interactive.           Crowdsource Your Brand Content Your customers and fans could create many more stories, content, and conversations about your brand than you could ever hope to build or buy on ...

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2018 Rolex Awards For Enterprise

Applications are open for the 2018 Rolex Awards for Enterprise with an aim to encourage a spirit of enterprise in individuals around the world by supporting outstanding endeavors in areas that advance human knowledge and well-being. Five Rolex Awards will be offered to Young Leaders, between the ages of 18 and 30 years old, who have a ground-breaking proposal or initiative that will help to expand knowledge of world and improve the quality of life on the planet. Categories Environment Applied Science and Technology Exploration Award Information The five winners will each receive 100,000 Swiss francs, double the amount of prize money previously offered to young Award winners. They will also benefit from worldwide publicity and receive a Rolex chronometer. Eligibility Criteria The 2018 Rolex Awards for Enterprise are open to candidates who are between the ages of 18 and 30 on June 30, 2017. The application must be completed in English. Candidates are allowed to fill in only one application. The candidate should be the person who plays a leading role in the project or the orginization. The 2018 Rolex Awards for Enterprise do not provide scholarships for academic studies. Candidates have a maximum of three weeks to complete ...

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BIE Entrepreneur of the week: Raufu Ayomide Ayishat.

I  am Raufu Ayomide Ayishat, a 24 years old young lady and I am a shoe maker. My sojourn began 6 years ago as a single speck of thought during one of those school vacations where you’re idle. My cousin sat me down and made me see the necessity of picking up a vocation thereby attending a skill acquisition program. My first consideration was make-up, seeing as it was all the rave at the time. However, pointing out the need to stand out, she suggested I go for something else and I ended up picking shoe making.     After 4 weeks of basic and advanced classes, it occurred to me that this is something I could actually do. So I started making slippers and sandals; I would make free shoes for people, usually my friends just to see how it fits. The major challenge I had was getting funds to buy materials and tools; all I had at the time was stipends, yet I would eke out some to successfully make a few pairs of slippers and sandals.   Sometimes, I would walk from Oshodi to Mushin just so I could have enough money to buy the needed materials. ...

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“Next Level Definition” Egbutu Nnamdi (Sponsored)

Egbutu Nnamdi manages the business “Next level definition “  a business basically born out of the passion for producing visually stimulating designs and meeting the needs of people around  in that aspect. Nnamdi is also into branding and graphics design which includes logo designs, complimentary cards, wedding cards, customized greeting cards, flyers, newsletters, banners, letter heads,stickers, calendars   portrait drawing and others He had his primary and secondary school in Lagos. He attended Covenant University in Ota Ogun state and obtained a Bsc and Masters in Architecture While he was an undergraduate, he discovered more about himself including his love for graphics, creative designs and artistic drawings. He then began to do handmade greeting cards for Christmas, Valentine and birthdays for interested clients in school and others  during the holidays Graphics designing has become a part and parcel of him, because he does it now reglarly using different softwares on the computer to produce required designs for interested clients such as churches, small and private businesses, hotels etc Next level definition company has done works for different companies including: Dellarch Ltd, Zacchi and Chrome promotions, Azerty Consulting, Twinkly toes photography, Chinaeva ventures, Olive and Almonds (Weaves wigs and more), Honeysuckle cakes,Beij ...

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Cars for sale on Jiji, BUY SMART (Sponsored)

As gas prices continuously go up, many Americans are switching their vehicles for more affordable options as public transportation, carpooling, bicycle or even just walking. But it is not the case for celebrities. They might not drive these cars everyday but still you can see them flaunting their sleek rides around. Most people will never afford those cars. But if you are looking for your very perfect car, you don’t have to spend a fortune, you just need to know where to look for it. Check out our top cars for sale on Jiji and buy smart. And meanwhile, check out the most expensive cars driven by celebrities. №7 – Kim Kardashian Ferrari A430 A reality TV show star, model, fashion designer and an actress Kim Kardashian owns a Ferrari F430 worth $186,295. And of course it is not about standards – the stand-out vehicle has all red interior, which adds even more chic. So she is not only excellent at entertaining people, but also at selecting cars. №6 – Paris Hilton Bentley GT Continental Seems like Paris has been a good girl for the whole year and she’s got the best Christmas present ever! And of course it wasn’t ...

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BIE Entrepreneur of the week: Taiye Fashipe

Taiye Fashipe makes one half of a beauty duo, coined ‘ThaiNeems’ –which is a hair and makeup business run by herself and sister Nima Fashipe. Taiye (Left) has just finished studying English and Comparative Literature, at Goldsmiths, University of London. And has recently moved back to Lagos to expand her hair and makeup business. She gained an interest in hair from a young age, of 11, and would often practice braiding styles on the hair of her mother and sister before finally gaining the confidence to start doing the hairs of her friends and family to widen her experience.As the years went by, Taiye developed her hair skills based on new trends in the market and can do several styles of braiding and weaving however, she specializes in the application of lace systems –such as lace closures, frontals and wigs.“For years and years my hair was being damaged through over-processing from relaxer and excess use of heat, and one day when I was about 17 or 18 I saw a bald patch in the front of my head and I said to myself okay I have to change something. That was when I first started wearing a lace closure as a ...

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6 Entrepreneurship Lessons From Joke Bakare, MD, Medplus

Medplus was not a dream Joke Bakare had always carried. Before she started Medplus, she was just another bright pharmacist who had interned at University College Hospital Ibadan, served the nation at Military Hospital on Awolowo Way, worked with Right Aid Pharmacy in New York after obtaining a New York license to practice Pharmacy, and had a brief part-time job at Cleanipharm Pharmacy on her return to Nigeria. At the time she started, the concept of pharmaceutical chains, where one could have a pharmacy in different locations, was not one people were used to. Here are 6 key lessons from her transition into entrepreneurship: Not being sure of what you want does not necessarily signal failure. Many people think you need to know exactly what you want to do from a young age and go for it, but not everyone follows that path to success. Joke Bakare never really wanted to become a pharmacist; neither did she want to study Medicine because of the duration. She simply was not sure what she wanted to do. Her father, God rest his soul, suggested Pharmacy to her since she had distinguished herself in Chemistry as a secondary school student. She went with his ...

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Learn Soft Skill and other Courses on Dexlearn


ABOUT DEXLEARN Soft skills are increasingly becoming the hard skills of today’s work force. It is just not enough to be highly trained in technical skills, without developing the softer, interpersonal and relationship-building skills that help people to communicate and collaborate effectively. This is what gave birth to DexLearn. DexLearn is a next-generation online learning platform built for individuals and businesses striving to stay at the forefront of innovation and bring teams up to speed with people skills. It is specifically designed to offer relevant skills on-demand skills and a whole host of other personal attributes crucial for career success in the skills-driven economy. Therefore with  DexLearn, you can save time, money, and resources with effective, on-demand skills training anytime, anywhere. Courses Available Are: PROJECT MANAGEMENT Project Management is the practice of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria at the specified time.  The temporary nature of projects stands in contrast with business as usual (or operations), which are repetitive, permanent, or semi-permanent functional activities to produce products or services. In practice, the management of such distinct production approaches requires the development of distinct technical skills and ...

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12 Challenges New Entrepreneurs Face And Ways To Conquer Them Pt2 – Tokunbo Fasoro

Hi BIE readers , you can refer to the part 1 of this post. Here… not to miss out on the points, for those just reading this, this is a brief introduction to the post. ‎ The economy is not smiling in a lot of countries in the world right now, especially countries that were totally dependent on oil as income. A country like Nigeria has been one of the greatest ones hit since the fall in oil prices and this has led to a lot of pay cuts, job losses and a hard time for employers to even pay salaries. This situation has forced a lot of people to seriously begin considering entrepreneurship like never before. Here are the final 6 challenges you may face as a new entrepreneur and ways to conquer them. 7. Dealing with the stress of not having a steady income: To me, that was one of the greatest challenges I faced. Many times I would say to myself, “Wow! I should have received a credit alert today, if I was still under paid employment”! At those difficult times, it is your passion for rendering the service that keeps you going. 8. Managing your money: ...

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