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Author Archives: BI Empowernent

Mistakes CEOs Make When Pitching To Investors

Tokunbo Fasoro

The last couple of weeks I sat through a bunch of pitches with a VC fund I am helping. It was amazing watching every one of the companies presenting make the same mistakes. Here they are: A. Get to the point. You’ve got seven seconds to make an impression. Seven seconds. That’s it. The CEOs I saw pitch all took several slides before they explained why their company was going to win. Worse yet, the explanations were not convincing. B. Too complex. You don’t need to explain how your product or company works down to the last detail. You do need to make it instantaneously obvious what your company does and why your company will change the world. Try this simple test. Give your presentation to wife or husband or significant other. Someone that doesn’t know your business. Ask them why your company is going to win. Better yet, just show them your first slide and then ask them why your company is going to win. You are in good shape if they get your value proposition. But, more likely then not, you’ve got work to do. Let’s say you can actually explain why you’re going to win, and you ...

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Don’t be Laid-back!!! – Zika Nwaise

In a race, there is always a first person who is usually ahead of a second person and on and on to the very last person.  The person in the first position while in the race does not relent because he knows that being ahead of the next person does not mean he cannot be caught up with and overtaken so he has to run even harder and more strategically to maintain being at the first position. Many times, I hear people say… ‘At last I have the job, now I can rest’ but I would say….  This is not the time for you to rest, it’s a time for you to buckle up and aim higher. Getting a job, is only a platform to aim for the next level, so have it at the back of your mind that you are only a step away from those who are searching for jobs and there’s a huge possibility that they could catch up with you. I hear people say “I have been with this organization for a long time but they just recruited someone who is now earning more than I do. Why is this the case?” Have you ever ...

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Six Things Not To Say At An Interview

  While it is important to research and practice possible questions that could be asked during an interview and the answers to these questions, it is also important to know that the practice is just a guide to enable you familiarize yourself with the interview setting, do not memorize questions and answers because it would hinder the flow of conversation between you and the interviewer. Here are some tips on the things that should not be said in an interview. “Could you tell me what the company is all about?”: We expect that you would have done your research about the organization you want to work with, know the core values and a brief history of the organization. The only exception in this case is if you are being interviewed by a Consulting Firm in which case you may not know whom they are recruiting for. Speaking negatively about your previous employer or the organization: You really don’t want to slander your previous employer or the organization, this usually applies when you are asked about why you want to leave the organization. Try to maintain a tone somewhere between neutral and positive, talk more about what you have learnt and ...

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Finding Your Passion – Tokunbo Fasoro

I am someone who is particularly passionate about people following their passion and I decided to write on this topic. I’m hoping that by the time we are done with this series; young people will go out to take what I call the B-square step (Bold and Brave step). Be Inspired. Is there something you already love doing? Do you have a hobby- it could be something you loved doing as a child but never considered it as a possibility? Click here (story of how TemiSiyanbade found her passion) It’s great if you already have something you love to do. Now, just research the possibilities of making money from it. Do some research on it: Buy books about it, Google it; look for every material possible you can get your hands on. TV programmes on that particular thing can give you some clarity. I remember one day,I was watching a show regarding something on my mind and I got clarity immediately. Ask questions frompeople; gather as much information as you can. Put your Ideas on Paper, write down anything that comes into your mind.Look for all the materials you can possibly get your hands on and activities that can inspire ...

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Entrepreneur Of The Week : Kasope Ladipo-Ajai

Kasope Ladipo-Ajai is the founder of OmoAlata Food Services also known as McPeppers, a company that processes and packages soups, spices and ‘peppers’ for seasoning local dishes. Kasope, a computer science graduate from Babcock University ventured into entrepreneurship because she felt the urge to do something different and meaningful than the conventional 9-to-5 job. So, in 2012, she started OmoAlata. Although she has always loved cooking, travelling and old architecture structural designs, back in the days, she worked as a team leader in Air Nigeria where her responsibilities included information technology (IT) related service, business analysis and project management. She also worked with Taytom Group where she handled core IT project implementation before she commenced her own business. Kasope said what inspired her to start her own business is the saying that “Some businesses start from a passion or calling while others are solution providing opportunities turned business. OmoAlata was birthed from an urge to solve the cooking needs of Nigerians.” She started OmoAlata to hygienically process and package local Nigerian soups, spices and peppers. In the year 2015, Kasope won first prize at the ‘She Leads Africa Pitch Competition’.  She also won a $10,000 cash prize, a mobile device ...

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‘How Temi Siyanbade Found Her Passion’

Temi O. Siyanbade owns and runs her own private practice, The Law Office of Temi Siyanbade, a Houston-based law firm that provides legal services to help entrepreneurs and small business owners find direction, gain clarity, and increase profits. Tosin Legal Logo Temi loves what she does but must confess that her journey to this particular role has been extremely colorful to say the least. Temi was born in Providence, Rhode Island–the smallest state in the United States–to a young Nigerian couple. Her parents cherished their Nigerian roots and infused the rich culture into their home and everything they did. As a result, Temi, to this day considers herself the epitome of a “Nigerian-American.” As a child, she loved words and found that she was always interested in the precise use of words as a tool to create structure. She remembers drafting a contract regarding her chores and her weekly allowance when she was still in single digits. She was sure to get the contract signed by both of her parents giving her full access to her rightful allowance. Even though her parents eventually breached the contract, the desire to use words and law to structure relationships remained. Temi eventually went on to receive a B.A. in English from the University of Georgia and a J.D. ...

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10 Ways to Know If You Have a Great Business Idea (PART 2)

Business News Daily asked experts how you can tell if your business idea is poised for success. Here is Part 2 to 10 questions to ask yourself before pursuing your business idea click here to see Part 1   Are you passionate enough about it? Your business will likely take up all of your time, so make sure you’re passionate enough about it to make it successful. “Since starting a business requires an inordinate amount of time, energy and patience, ideally, the idea will be one that you are passionate about, as well as one that you have skills or experience [in],” said Melissa Bradley, executive-in-residence and director of entrepreneurship and innovation at the Kogod School of Business at American University. Are you open to advice? If you’re not open to changing or adapting your idea to fit what your customers will want, your business idea might not be worth pursuing. “Success happens when you are willing to listen and consider others’ advice,” said Angie Yasulitis, CEO and managing partner at YaZo Marketing and Business Development Strategies. “Most good ideas take some tweaking to get to market. Being closed-minded is a business killer.”   How will you market your business? Many entrepreneurs think about ...

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10 Ways to Know If You Have a Great Business Idea

Tokunbo Fasoro business idea

Good Ideas Ready to take on the world of entrepreneurship? In order to find startup success, you need a great business idea. But a winning business idea is more than just something you’re excited about or good at — you have to make sure your idea is actually viable. Business News Daily asked experts how you can tell if your business idea is poised for success. Here are 10 questions to ask yourself before pursuing your business idea Does it solve a problem? Entrepreneur and co-founder of the Web design school The Starter League Mike McGee thinks the best business ideas are those that solve a problem in some way. “If there is a problem that affects you, your friends, family, co-workers, etc., then the chances are high that it affects people you don’t know as well,” McGee said. It’s paying customers who validate an idea and determine which ones have the greatest chance for success, said Wil Schroter, co-founder and CEO of Fundable. “An idea is just an idea until you have a paying customer attached to it,” Schroter said. “Anyone can discredit a simple idea, but no one can discredit paying customers.” What’s your price point? Charlie Harary, founder and partner ...

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Honeywell Group Limited recruitment for an Account Manager

Honeywell Group Limited – A foremost indigenous conglomerate and diversified group with business interests in key sectors of the Nigerian economy, including foods and agro-allied, infrastructure, real estate, energy and services. With over four (4) decades of unprecedented success and a workforce that embraces diversity, the Honeywell Group is offering creative individuals possessing exceptional talent the opportunity to take their careers to unparalleled heights. Honeywell Group Limited is recruiting to fill the position below: Job Title: Account Manager (Sales) – Franco Africa (Fluent in French) Requisition ID: 00326954 Location: Lagos, Nigeria Shift: Day Job Travel: Yes, 75 % of the Time Relocation Available: No Job Description Preferably based in Lagos, Nigeria to cover Congo, Cameroon & Gabon region. Performance Materials and Technologies is a high-performing, global business with an array of technologies that are changing the world for the better. We develop and manufacture advanced materials, process technologies and automation solutions used in a wide range of industries and applications, from petroleum refining and automation controls and instrumentation to environmentally-friendlier refrigerants to bullet-resistant vests. Our advanced materials are critical in the manufacturing of products ranging from nylon to computer chips to pharmaceutical packaging, and process technologies developed by our UOP ...

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How Digital Marketing Will Benefit Your Business

Here’s how Digital Marketing will benefit your business, Digital marketing is a modern and cost-effective marketing tool. The main benefits of conducting your marketing digitally is the ease with which customer response rates and marketing campaign metrics can be tracked in real-time, giving you ample time to plan future campaigns more effectively.   Maximize Your Social Media Presence Social media is now being treated as just another digital channel, and rightfully so. It is great for brand awareness, increases brand loyalty from your customers, creates ample opportunities for customers to convert and therefore leads to higher conversion rates.         Optimise Your Website Your website is your most important digital asset. It’s the one you own and have the most control over. Your website should be a living, breathing hub that keeps people informed, educated and excited about you oryour business. It should be the place that people know they can come back to, so it is important to keep it updated and interactive.           Crowdsource Your Brand Content Your customers and fans could create many more stories, content, and conversations about your brand than you could ever hope to build or buy on ...

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