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Monthly Archives: February 2017

How Digital Marketing Will Benefit Your Business

Here’s how Digital Marketing will benefit your business, Digital marketing is a modern and cost-effective marketing tool. The main benefits of conducting your marketing digitally is the ease with which customer response rates and marketing campaign metrics can be tracked in real-time, giving you ample time to plan future campaigns more effectively.   Maximize Your Social Media Presence Social media is now being treated as just another digital channel, and rightfully so. It is great for brand awareness, increases brand loyalty from your customers, creates ample opportunities for customers to convert and therefore leads to higher conversion rates.         Optimise Your Website Your website is your most important digital asset. It’s the one you own and have the most control over. Your website should be a living, breathing hub that keeps people informed, educated and excited about you oryour business. It should be the place that people know they can come back to, so it is important to keep it updated and interactive.           Crowdsource Your Brand Content Your customers and fans could create many more stories, content, and conversations about your brand than you could ever hope to build or buy on ...

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BIE Entrepreneur of the week: Tunde Owolabi

We are proud to introduce TundeOwolabi as our first Entrepreneur of the week, enjoy. TundeOwolabi was born in Lagos, Nigeria.He is an artist, photographer and a designer. He studied painting under the tutelage of Professor Abayomi Barber, a renowned Nigerian artist at the University of Lagos, and later obtained a degree in Graphic Design from Yaba College of Technology. After his degree, Tunde became a freelance artist, a journey that led him to develop a keen interest in photography. He went on to study photography and photo retouching at the University of the Arts, London Tunde worked as a designer at the research studios, London under Neville Brody, English graphic designer, typographer and art director, working on accounts such as nickelodeon, Somerset House, Sofitel etc. On returning to Nigeria in 2009, he worked with Insight Communications, a most sought after advertising agency in Nigeria as an art director, working on brands such as Pepsi, Heineken, Mainstreet Bank, to mention a few. He started TundeOwolabi Studios in 2011, offering design and photographic services. Tunde left advertising in 2012, to start StudioMO, with a partner, while still running TundeOwolabi Studios. He has since become a full time studio artist photographer and designer. ...

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5 Common CV Blunders – Tokunbo Fasoro

Remember your resume creates your first opportunity to make a great impression on potential employers: 1. Telling untruths – Be honest about your skills, achievements & work history. A lot of people also lie about their age. Lots of times, lies and exaggerations will come back to you when employers do background checks. Sometimes an interviewer can tell just by looking at your academic record. Ensure you stick to the truth. 2. Listing irrelevant work experiences: Emphasize the relevant experience for the job you are applying for and stay focused. Listing everything you have done in your work-life might end up shooting you in the foot, as it will give an impression of a lack of career focus. 3. Copying and pasting job responsibilities from the internet: Employers can actually visit Google if they want to see job responsibilities. Employers want to see more of your exact experience on that job, and your achievement in that role. 4. Over the top designs: CV’s should be easy to open and view. Avoid pictures, use a common font and don’t get too creative with borders. Keep things simple. 5. Using an informal email address: The right email address can boost your professionalism. ...

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Make That Dream A Reality… Tokunbo Fasoro

Make That Dream A Reality One very cold morning, in the middle of harmattan when visibility was very poor, I decided to take a walk round my estate.It has been scary walking around for some time since a resident saw a large snake on the road and another saw two of them on his balcony.  However, that morning against all odds I got into my trainers and began to walk; then I got to a road. I could only see the beginning of the road because of the poor visibility and I was afraid to turn into it because it had only a few houses with the other houses still under construction. “Of course, that is a potential snake hide out…” I thought. I also thought of a very big snake somewhere in the middle of the road and I stood there for a while trying to make a decision as to what to do next. Then I decided to take courage and take the first step… then the next one, then I took a third, and I began to see more clearly, the road looked wider and I could move more easily and more confidently with each new step ...

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The 2 year Frontline Internship Program with Access Bank

The 2 year Frontline Internship Program This is an exciting opportunity for fresh graduates who are passionate about people and are interested in exploring various career options or require work experience as a pre-requisite for an MBA programme with a leading international university. The frontline internship program offers on-the-job experience and classroom trainings that will significantly enhance the applicant’s customer service and people management The 2 year Frontline Internship Program This is an exciting opportunity for fresh graduates who are passionate about people and are interested in exploring various career options or require work experience as a pre-requisite for an MBA programme with a leading international university. The frontline internship program offers on-the-job experience and classroom trainings that will significantly enhance the applicant’s customer service and people management skills. On a quarterly basis, the applicant will be exposed to a minimum of 8 hours classroom training which is in addition to the on-the-job experience. This programme is for you if you: Have a Minimum of 2nd class lower degree from an accredited university Are below the age of 24 as at the date of application Have the legal right to work in Nigeria Are willing to learn Uncertain about your future ...

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